This course is for those that wish to work or develop their careers in marketing management, marketing and communications, branding, integrated marketing, PR or advertising.The course delivers an innovative student experience that links and integrates theory and practice in three disciplinary areas. You will have the opportunity to engage and study contemporary practice and examine the theoretical developments and latest thinking in integrated marketing communications. Areas studied will include the theory, management and implementation of integrated marketing communications, communications creativity and strategies, marketing and audience studies and analyses, communications and connectivity and the communications mix including PR, advertising and digital plus a major project.
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