Integrated Marketing Communications
at University of Sunderland
DURATION
1 years
APPLICATIONS CLOSE
n/a
LOCATION
Sunderland
COST IN GBP
12,500 per year
Overview
The course delivers an innovative student experience that links and integrates theory and practice in three disciplinary areas. You will have the opportunity to engage and study contemporary practice and examine the theoretical developments and latest thinking in integrated marketing communications. Areas studied will include the theory, management and implementation of integrated marketing communications, communications creativity and strategies, marketing and audience studies and analyses, communications and connectivity and the communications mix including PR, advertising and digital plus a major project.
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